Philippine National Bank (PNB), one of the largest private commercial banks in the Philippines, has been a trusted financial partner for Filipinos worldwide for over a century. With deep roots in trade finance and agricultural development. PNB has led industry innovation in remittances and digital banking and continues to champion financial inclusion and global connectivity.
Barriers to advisory-led growth
As investor expectations evolved, PNB recognized that legacy systems and manual processes were holding back its
ability to deliver personalized, goal-based wealth advisory.
Key challenges, included:
- Manual onboarding and advisory processes limited branch efficiency
- Longer time-to market for new investment products
- Fragmented systems for risk profiling and lifecycle management.
- Lack of data-driven tools for personalized financial planning.
Powering advisory excellence with Azentio MFund Plus
To modernize its wealth operations, PNB partnered with Azentio to implement MFund Plus Wealth Management Suite (WMS),
a unified platform that automates core processes, streamlines product innovation, and empowers advisors through smart
tools.
Key capabilities include:
Core automation: Seamless workflows across onboarding, portfolio management, and reporting, ensure speed, accuracy, and efficiency.
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Integrated wealth stack: Unified risk profiling, customer lifecycle management, and provider
connectivity
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Goal-based advisory: Advisors now have smart tools and real-time insights to deliver personalized,
goal-based recommendations.
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Digital portals: Self-service capabilities empower customers and enhance real-time branch
operations.
The collaboration between PNB and Azentio has delivered measurable results across every dimension of wealth
management.
By standardizing workflows and automating core processes, PNB has achieved greater efficiency and scalability across
its branch network.
Advisors are now empowered to deliver personalized, goal-based financial planning that deepens customer trust and
engagement.
Accelerated product launches are helping PNB respond faster to market opportunities, while embedded, traceable
workflows enhance compliance and governance and set a new benchmark for wealth advisory excellence in the digital age.
Together, these capabilities empower PNB to deliver a smarter, connected wealth experience and scale advisory services
with confidence.
We chose Azentio for their deep domain expertise, strong understanding of the Philippine market, and for offering a functionally rich and scalable solution aligned with our long-term vision. The implementation of MFund Plus WMS has significantly improved our operational efficiency and enhanced how we serve our wealth customers—making this a truly collaborative journey. We are confident in moving forward with Azentio as our strategic partner.
– Maria Teresa C. Velasco, SVP and Head of Wealth Management Group, Philippine National Bank
Schedule a demo to discover how Azentio MFund Plus empowers banks to deliver personalized, compliant, and data-driven wealth services.