HNB general insurance launches project phoenix

Sithumina Jayasundara, CEO of HNBGI, and Jatinder Bedi, Vice President of BFSI at Azentio Software, along with officials from both teams, during the MOU signing for Project Phoenix.

Project Phoenix signifies HNBGI’s unwavering commitment to enhancing efficiency, accuracy, and overall operational effectiveness, ultimately benefiting all stakeholders. “This initiative aligns perfectly with our mission to create sustainable value through innovation,” said Sithumina Jayasundara, CEO of HNBGI. “The upgrade and customization brought about by Project Phoenix will propel us to new heights, elevating our competitiveness, operational efficiency, accuracy and agility in a rapidly evolving market. This, in turn, translates to better service delivery for our customers.”

Azentio Software, a leading banking, financial services & insurance (BFSI) software company headquartered in Singapore, is HNBGI’s trusted partner in this transformative journey. With over 25 years of expertise, Azentio serves 1,000+ clients across 65 countries, including 130+ insurance clients in Asia Pacific, the Middle East, and Africa. Azentio Insurance platform allows to launch unique and bold new insurance products quickly, sell aggressively, and engage digitally by transforming into a customer-obsessed organization, while remaining efficient, compliant, and secure.

Jatinder Bedi, Vice President – BFSI at Azentio Software, expressed, “We are honored to collaborate with HNBGI on Project Phoenix. Our expertise lies in providing cutting-edge insurance solutions that meet the highest global standards, and we are committed to supporting HNBGI throughout this transformative journey.”

Project Phoenix transcends mere technological advancement; it signifies a strategic commitment to excellence in the face of rapid industry change. As HNBGI embraces its digital future, it remains steadfast in its dedication to delivering top-tier services and maintaining its position as a trusted insurance provider. This initiative is not just about implementing a new system; it’s about taking flight towards a brighter, more efficient, and customer-centric future.

About HNB General Insurance (“HNBGI”)

HNB General Insurance (“HNBGI”) is a dedicated partner, addressing a diverse range of insurance needs from motor to non-motor and Takaful solutions for individuals and commercial entities across Sri Lanka. As a subsidiary of HNB Assurance PLC and a member of the HNB Group, HNBGI operates through an extensive network of branches, ensuring comprehensive service coverage throughout the island. Backed by an Insurer Financial Strength Rating of ‘A-(lka)’ by Fitch Ratings Lanka Limited, HNBGI is committed to creating sustainable value for stakeholders through innovation and care.