By Krish Narayanaswami, President & Global Head, Banking & Financial Services at Azentio Software

In this article written exclusively for IBS Intelligence (IBSi), Krish Narayanaswami analyses global trends and research papers to make a compelling case for business intelligence (BI) and analytics as the future growth drivers for banks. It explains how these technologies are becoming inevitable for banks to differentiate themselves, achieve competitive edge and enable personalised customer experience.

The article also describes the strategies banks should consider while adopting an analytics framework across the organization.

About IBS Intelligence (IBSi)
IBSi is one of the world’s leading fintech research, advisory, and media companies. It delivers independent, in-depth, actionable insights, with a focus on everything fintech, to the global banking, consulting, technology, and institutional investor world. As an analyst firm, it covers over 400 fintech vendors in-depth, the largest by any global research firm.